Nowadays, life insurance has become quite important and necessary for many people. It can be used to fulfill different commitments and obligations in life which would otherwise be not possible due to shortage of money. The primary obligation for a married person is to fulfill the needs of his family. And with time the needs and wants change which account for more money. If other sources of money are not available or cannot be accessed, then a life insurance will solve and resolve problems. Therefore, life insurance was formulated with the aim to help and benefit a person or his family in different and, sometimes tough situations.
For marketers who have been thinking of making a marketing plan to sell life insurance as well attract a large amount of customers, they have to pay attention to some specific and important details to make a plan. Some of the facts and points to remember and put to use when marketing the plan for life insurance are mentioned below.
1). Build two websites:
Though it’s not recommended to make two websites but at a later stage one will need to have more than two websites. A person should begin two websites, one for a single customer service and the other to market the plan. This is necessary, as one website cannot cater and fulfill the criteria of work.
Though it’s not recommended to make two websites but at a later stage one will need to have more than two websites. A person should begin two websites, one for a single customer service and the other to market the plan. This is necessary, as one website cannot cater and fulfill the criteria of work.
The one customer website will meet the needs and requirements of only a single customer because one will be unable to fulfill other people needs in the beginning. On the other side, the marketing website should only offer and market one product. But if the marketer plans to promote and advertise different products then, he should set up a separate and an individual websites for each of the product.
2) Send traffic to your website:
Once the website is operational and in running, the marketer should start to target the customers in order to make them into life insurance leads and with them generate revenue.
There are many ways and resources to attract traffic to the website and it’s advised that marketer should have all the sources to be doing well. The resources are mentioned below.
I). Pay Per Click:
11). Article marketing:
111). Video marketing:
1V). Social media
V). Social bookmarking:
Once the website is operational and in running, the marketer should start to target the customers in order to make them into life insurance leads and with them generate revenue.
There are many ways and resources to attract traffic to the website and it’s advised that marketer should have all the sources to be doing well. The resources are mentioned below.
I). Pay Per Click:
11). Article marketing:
111). Video marketing:
1V). Social media
V). Social bookmarking:
3). Follow up marketing;
A website should consist of an email auto responder that would suggest an ‘opt-in’ for any report, newsletter, brochure and video for the customers.
A website should consist of an email auto responder that would suggest an ‘opt-in’ for any report, newsletter, brochure and video for the customers.
4). Testing process:
A marketer has to have a method to keep track of the visitors in order to evaluate their actions and also fine tune the website to convert the visitors into customers.
Other ways which will be helpful to market the plan are given below.
A). Develop and implement a drip marketing campaign
b). Develop and implement a client appreciation program.
C). Get insurance leads through forums and newsgroups.
E). Generate leads by having a booth at a trade fair or by attending trade shows.
F). Develop a website to attract leads and develop relationship with prospects.
A marketer has to have a method to keep track of the visitors in order to evaluate their actions and also fine tune the website to convert the visitors into customers.
Other ways which will be helpful to market the plan are given below.
A). Develop and implement a drip marketing campaign
b). Develop and implement a client appreciation program.
C). Get insurance leads through forums and newsgroups.
E). Generate leads by having a booth at a trade fair or by attending trade shows.
F). Develop a website to attract leads and develop relationship with prospects.
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